Pop Florist

Victoria is the energy and creative inspiration behind the globally acclaimed POP Florist. Her extensive experience across the British, US and Italian markets makes her highly attuned to the varying needs of international clients seeking bold and contemporary florals.

Victoria puts her clients at the heart of her work, artfully interpreting their vision down to the details whilst respecting her firm commitment to sustainability. As a part of a new carbon credit initiative starting in 2026, POP Florist will arrange for a new seedling (flower or plant) to be planted in Italy, and her clients will receive a photo of the seedling and its location. In this way, she is literally putting down roots in support of your love.

As a member of SlowFlowers Italy, her flowers are seasonal and always Italian or European-origin: they avoid the use of foam, plastic and dyes used extensively across the wedding industry. The result is an honest, upfront form of floristry that embraces the non-traditional and pushes one’s imagination of what wedding flowers can be.