Founder Series: Angela Mugnai
Angela Mugnai, CEO and founder of Angela Mugani Events & Emporium is a successful entrepreneur and Instagram influencer, who (amongst other things) has become known for the incredible weddings her team create in Italy and around the world. We chatted to Angela about her roots and how she’s built her brand.
Originally from Tuscany, Angela now calls London home and has done for the last 10 years.
Angela says that even from a young age, she always knew that she would end up somewhere other than Italy.
While studying law at university back in Italy, Angela tried a few jobs in marketing and volunteered at museums not knowing that these experiences were fuelling her knowledge and style for later life.
After University, in a desk job, disheartened by the lack of flexibility, creativity and knowing there was something more for her, she started her own business. She’d occasionally worked as a hostess for the brand Martini and saw how wonderful the world of events could be. Little did she know a short while later she’d be managing hugely influential brand events for them.
Angela built her brand through Instagram, showcasing her unique taste in travel, food and style, at the start she showed the early weddings and brand events that she did. She puts the success of her growth down to knowing her customer, ‘I’ve learnt what my audience like and don’t like, what’s instagrammable to them’. She’s built up authority online by being honest, showing her personality and her strong opinions and her audience love her for that.
Through a strong sense of unique style, Angela has built up her unique creative process which results in the most magical events. It didn’t surprise us to learn that Angela’s parents were passionate about art and antiques and that as a child she was involved in the twinning of her hometown to a Bavarian town. This influence now heavily features in her work.
Content is king and the way Angela captures the sense and emotion of these events just with her phone is another thing she attributes to her success. It’s clear than Angela knows how to create an intense and special atmosphere and how to make us all feel like we’re there. You can almost smell the vino!
When it comes to wedding planning, Angela strongly believes that transparency and connection is key. ‘Without this, you’re not a true wedding planner’, she says. And that’s why she’s a strong support of La Lista and our mission.
Angela has recently launched her Emporium, selling a range of authentic Italian products. Each product an insight into Angela’s unique taste. Customers can re-create a taste of Angela’s viral events with tables-capes in their home.
We asked Angela how to achieve success. Her answer: Have clear dreams, a clear vision and go for it. Don’t be distracted or disheartened by others. Learn, understand your clients and your marketing in great detail. Anything is possible.
Angela’s proven that growing a hugely successful multi-faceted brand aligned with your true self, your true passion and purpose is possible. With confidence in yourself, connection to your audience, authentic relationships with others and personal development - you can do anything. Let’s all take a leaf out of Angela’s beautiful book!
Written by Lucy White, Founder of La Lista & Wiskow & White, with over 5 years and 150 weddings worth of experience.
